2 Red Hens
2 Red Hens offers beautiful products for Mother and Baby – from trendy diaper bags to innovative products that solve some problems that come with parenthood.
Strategy
Branding
Design
UI / UX
Content
Vintage Chic for Modern Mamas
Challenge
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Expand brand awareness and establish online presence.
Redesign and develop new e-Commerce website with new brand identity.
Increase brand awareness using social media channels and direct traffic to website.
Solution
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Create a clean, simple, and elegant brand identity.
Design a beautiful, bespoke responsive eCommerce website.
Increase leads and sales via digital marketing and strategic landing page design.
Outcome
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Crafted a comprehensive visual identity.
Developed a unique brand experience that reflects the core essence of the 2 Red Hens brand.
Expanded brand outreach through various online media channels.
01
╱ Brand Development
More than just a standard logo.
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UX Strategy
Crafted a new, more immersive and inspiring brand persona that's both beautiful and impactful.
Comprehensive care was given to create this new visual identity for Red Hens. The clients initially called in with a request for a new brand identity and development began immediately on a complete brand system.
Told the Red Hens brand story through a bold new identity & a robust online experience.
Logo Design
"Vintage-style" doesn't have to be tiresome and boring...a traditional serif typeface, when paired with a contemporary design, creates a powerful impression. By adding a modern touch to the preexisting "vintage chic" persona of the brand, a new tone was created that really set them apart and positioned them well for growth.
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Alluring Digital Content
Lured in customers with remarkable content. Spread benefits and attracted new visitors and leads to the brand through valuable and consistent strategic content marketing.
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02
╱ Digital Marketing
Content Marketing
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Captivating Creative Content
Engaging with consumers online means having a conversation. It means providing branded content in real time that's alluring. By designing a comprehensive social media engagement strategy and creating captivating content, we were able to connect the 2 Red Hens brand with their target audiences and built lasting credibility.
Social Media
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Social Enagement Strategy
Being successful in social media requires strategic planning that focuses on amplifying engagement, broadening audiences, and positioning brands in the market. In result, strategic planning was implemented to build awareness, increase the loyalty of the brand community, and drive eCommerce sales.
03
╱ UI Design
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Crafted for the digital world.
Established two main goals for the website: increase conversions and demonstrate high-end design in engineering. In an effort to build a better-informed strategy, a site audit was performed on several consumer fashion manufacturers who emphasize strong design. This research step provided insight into what seemed to work, as well as what didn’t, in featuring technical aspects of top-tier products. We used a very clean design and subtle movement to highlight the aesthetic appeal of each featured product.
Modern interface meets
classic style.
Established two main goals for the website: increase conversions and demonstrate high-end design in engineering. In an effort to build a better-informed strategy, a site audit was performed on several consumer fashion manufacturers who emphasize strong design. This research step provided insight into what seemed to work, as well as what didn’t, in featuring technical aspects of top-tier products. We used a very clean design and subtle movement to highlight the aesthetic appeal of each featured product.
04
╱ eCommerce Website
─Strategically designed shopping experience.
Crafted a new, more immersive and inspiring e-Commerce experience that's both beautiful and impactful on the user.
Crafted user experience to showcase the brand, incorporate eCommerce best practices, and build a streamlined shopping experience. Included high-quality images so that shoppers will be able to visualize and see the details of the products. In doing so, the versatility of Red Hen’s products was highlighted.
Effective eCommerce begins with a finely tuned navigation, a welcoming user experience & eye catching online merchandising.
eCommerce Features
Strategically added various eCommerce specifc features (similar to that of Shopify) to boost sales and peromance on the site.
Lifestyle merchandise photography
Personalized banners for unique appearance
Search engine optimized landing page
Dynamic product cross-linking
Blending product & lifestyle imagery
Featured product spotlights
Thoughtful User Experience Design
Impactful website design developed to allure.
The UX strategy was driven by the goal of opening a conversation with consumers and hooking them onto the brand. The website concept consists of a modular system to remain flexible for future iterations.
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Digital Strategy
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Built a strong digital presence that included both brand engagement as well as a powerful eCommerce solution. For instance, a combination of social media content, crafty imagery, and honest storytelling was utilized to continuously inspire and empower the target audience.
"The website tells its story beautifully and concisely via immersive content and a delightful user experience, and, in so doing, educates the consumer quickly and significantly on what the brand is all about."
AJaye Ranes
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Founder @ AR Digital Design
Product Design
What does it mean to focus on the customer experience of eCommerce? One contributing factor is how we present the product throughout the user journey from browsing to purchase. The e-Commerce site's product listing and product detail pages are designed to provide context and motivation through original creative content, such as videos, trends, collection call-outs, and branded imagery.
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User Experience (UX)
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05
Mobile Design
05
╱ Responsive Design
─Designed to be stunning & functional on every platform.
Crafted a new, more immersive and inspiring e-Commerce experience that's both beautiful and impactful on the user.
Crafted user experience to showcase the brand, incorporate eCommerce best practices, and build a streamlined shopping experience. Included high-quality images so that shoppers will be able to visualize and see the details of the products. In doing so, the versatility of Red Hen’s products was highlighted.
UX Strategy
Impactful website design developed to allure.
The UX strategy was driven by the goal of opening a conversation with consumers and hooking them onto the brand. The website concept consists of a modular system to remain flexible for future iterations.
Responsive Design
Bold, effortless mobile layouts power engagement and brand appeal. The mobile experience is simple to use while keeping the integrity of the desktop’s immersive and engaging atmosphere.
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